Fair, superior price
Local brokers’ margins are removed, and that value is transferred to the herder who produced the fibre.
Traceable Mongolian cashmere · nooluur.mn
Every fibre has a soum, a family and a name.
A closed-loop chain from the Mongolian steppe to the world’s luxury houses. No intermediaries in between — value returns to the herder, and provenance becomes proof.
Tamir valley, ArkhangaiMongolia
The market today
Cashmere suffers from two structural failures: opacity, and a herder who keeps almost nothing.
Fibre leaves the steppe through layers of local middlemen, opaque auctions in Ulaanbaatar and large plants that blend qualities together. What arrives is a product without real traceability — the herder receives a fraction of its value, and luxury houses pay for a sustainability story that is rarely verifiable.
Nooluur is not an incremental fix. It replaces that chain with a closed loop that connects the soum directly to the runway — and turns provenance into the asset.
The conventional chain
- HerderSells to whoever comes to the ger
- Local middlemenSeveral layers, each taking a margin
- Opaque auctionsUlaanbaatar — origin no longer recorded
- Large processing plantsQualities and origins blended
- Luxury housePays for a story it cannot verify
The Nooluur chain
- Herding family · SoumDirect agreement, fair price, year-round support
- NooluurCollection, processing to specification, grading — one passport
- Luxury houseVerified fibre, traceable to the family and the soum
I — Radical transparency
A digital passport for every lot, from the first collection point in the soum.
Haute couture no longer accepts generic sustainability certificates. Each lot of hand-combed nooluur can be traced to the exact herding family and region — including herd genetics such as Zalaa and grades such as Khaan Shirkhegt. Built to meet EU due-diligence requirements. Transparency becomes the proof of luxury.
Lot passport · illustrativeMGM-ZAV-042
● Chain of custody intactFirst collection point
The passport opens where the fibre is handed over — in the soum, weighed and sealed at the point of collection, before it ever meets another lot.
- Soum
- Tosontsengel
- Aimag
- Zavkhan
- Season
- Spring combing
- Fibre
- Hand-combed nooluur
II — Sovereign equity & community stewardshipNot philanthropy.
Not philanthropy.
A partnership with the people of the steppe.
The margin that used to disappear between the soum and Ulaanbaatar now stays with the malchin — the herder.
We work with herding families directly, under a bilateral commitment that goes well beyond buying fibre. Four lines of support, delivered at the ger, all year — not only at combing season.
For the herder, it means a better price and a stronger herd. For your house, it means something no cooperative can offer: a long-term, exclusive supply from families who choose to work with us.
Animal health & veterinary care
Regular herd-care programmes for animal welfare — and for the best possible fleece before combing season.
Livestock registry & tagging
Digital tagging and registration of every animal: easier herd management for the family, stronger sanitary control for all.
Infrastructure at the ger
Connectivity, energy and direct logistics support where the families live and work.
III — Purity & mastery
An impeccable ethical story collapses if the yarn fails.
Luxury punishes technical failure. So we hold moral purity at origin and industrial perfection to the same standard.
- Contamination
- Zero tolerance — no ordinary wool, no coarse guard hair.
- Fineness
- Fine micron counts, measured for every lot.
- Staple
- Long staple length, graded before sale.
- Standard
- Khaan Shirkhegt — the King Fibre.
For luxury houses & spinners
Source cashmere you can prove.
Access is by application. Tell us about your programme and we will share available lots, each with its full provenance passport.
- Domain
- nooluur.mn
- Contact
- [CONTACT EMAIL]
- Origin
- Ulaanbaatar, Mongolia